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Daniel J DiAngelo

3924 Schiller Place, St Louis MO 63116 BBA -Marketing

Cover Letter
Work History
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Classes & Projects
Contact Infromation
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Class Selection & Synopsis
Listed below is a brief description of electives taken and the projects involved.  The grade received is in the lower left corner.

Class and Project Description
Buyer Behavior

This course studied the trends of consumer spending and reviewed techniques to influence spending.

Projects- Case Study w/ Power Point Presentations

  • Saturn EV1 - Electric cars
  • Irradiated Meat / Dairy Queen 

For the Saturn Project I developed an ad campaign to promote the environmentally friendly vehicle.

Class Grade: B

E-Marketing: Integrated Communications Strategies

Emphasized coordinated marketing between all medias with an emphasis on internet.

Project - Real life E-marketing Plan for Priority Group.

I served as team lead for this project and was responsible for 75% of the finished product.

Class Grade: A

Selling & Sales Management

Reviewed top selling techniques and provided real life examples and situations.

Project 1 - Real life sales experience with the Cleveland Barons hockey team selling groups packages.

Project 2 - Full sales plan development including: staff, budget, promotions, advertising, marketing materials, and assessment.

Class Grade: B

Global Marketing
Study of differences in local vs. global business.  Reviewed advantages and concerns of being a global company.
Project: Industry study- Automotive Industry in Brazil
Class Grade: A

Business to Business Marketing

Emphasized B2B communication methods and marketing techniques.

Project - Commercial floor care / JohnsonDiversey

Class Grade: B
Management Strategy and Policy

This capstone course was a practice of the skills learned through earlier course work.  Made use of accounting, marketing, MIS, HR, manufacturing, and finance knowledge.

Project: Full company review of JM Smucker Company

I acted as project manager and consulted as marketing and manufacturing expert.

Class Grade: A



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